Wilson

More major championships have been won with Wilson irons than with any other brand's, which isn't the first thing most golfers think of when the name comes up now. Gene Sarazen signed on as technical adviser in 1922 and never left, winning seven of the company's first eight majors. The sand wedge came out of his flanged prototypes, sold as the R-90. Wilson has been in Chicago since 1914 and has won majors in every decade since the 1920s. The company still works out of downtown Chicago, on East Randolph Street, and golf is one department in a business better known to many people for tennis racquets.

Two names carry the modern Wilson line. Staff Model is the players' end, blades through cavity backs and on into wedges and putters, and it's what Gary Woodland had in the bag at Pebble Beach in 2019. Dynapower is the other, a revival of a 1956 iron whose bore-through hosel pulled weight out of the neck, and it now covers woods and irons alike. The 8802 putter was drawn for Arnold Palmer and named after a catalogue number. Padraig Harrington has played them for twenty-five seasons, which says more than a market-share figure ever could.