LA Golf

To get into the shaft business in 2018, Reed Dickens bought what was left of Matrix Shafts at auction, inventory, tooling and patents, and began again under a new name. Dickens had co-founded Marucci Sports, where the model was to hand professional players equity and let them shape the product, and he set LA Golf up the same way. Bryson DeChambeau took a small stake early on. The business runs out of Beverly Hills, and the graphite is made by hand in California, at a plant in Anaheim. The company's own phrase for the attitude is pro-player, anti-establishment.

Shafts are still the core of it. Trono, Tour AXS and Olyss cover the driver end, L-Series the wedges and irons, P-Series and TPZ the putters, with a viscoelastic coating the company credits for the feel. Clubheads came later. Buying SIK Golf in 2022 brought in Descending Loft Face, a putter face carrying four lofts so the roll holds up whatever the shaft lean at impact, and it sits behind the carbon-headed Bel-Air blades and Malibu mallets. Face ID followed in 2025, a driver whose face curvature is matched to swing speed across five versions. DeChambeau won two U.S. Opens on these shafts, the second with graphite in all fourteen clubs, though they've since parted ways.